Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Why We Buy: The Science Of Shopping
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Deluxe: How Luxury Lost Its Luster
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How Customers Think: Essential Insights into the Mind of the Market
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Seeing What`s Next: Using Theories of Innovation to Predict Industry Change
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
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Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich
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Deluxe: How Luxury Lost Its Luster
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Luxury Fashion Branding: Trends, Tactics, Techniques
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Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich
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The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (Financial Times Series)
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Deluxe: How Luxury Lost Its Luster
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Trading Up: The New American Luxury
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
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Louis Vuitton Japan: The Building Of Luxury
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Trillion-Dollars Moms: Marketing to a New Generation of Mothers
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How Brands Become Icons: The Principles of Cultural Branding
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Treasure Hunt: Inside the Mind of the New Consumer
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research with CDROM (Market Research in Practice Series)
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Living It Up : America's Love Affair with Luxury
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Trading Up: The New American Luxury
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Treasure Hunt: Inside the Mind of the New Consumer
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Ethics in Public Relations: A Guide to Best Practice
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The Culting of Brands: When Customers Become True Believers
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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The Horizontal Society
Author: Lawrence M. Friedman
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